Working with Google Adsense to generate a profit can be somewhat daunting, especially when you even think about all of the advanced algorithms that Google uses to weed out sites. But I have assembled Google Adsense Featured tips that will help you improve your knowledge and your earnings with Google’s ad program.
1- If you want to maximize your profits, make sure to create more than one website.
However, you don’t want to start off by creating 100 websites. Maintenance for that many sites, at first, would be hectic. While having only one website would be the easiest to maintain, it also increases your chances of being cut out altogether by the latest algorithm update. So, you want to have a few websites up and running. Then if the latest algorithm forces one website out, you still have a few others to generate income from while you work on the affected one.
2- Pick a niche to write about per site.
Creating a site that discusses any topic under the moon may be easier to find the desire to update, but it will make it difficult to create constant traffic, make it hard for the Google search engine to rank your site, and cause trouble generating ads that are on topic.
Also, if you only pick one subject to focus on, you can go more in-depth and gain expertise in that field. This makes your website more profitable for users and yourself.
3- Create a site about something you are already interested in!
This Google Adsense tip only makes sense! Making your site about something that you like makes it more fun in the long-run for you to continue managing your site. If something is less like work, then you are more likely to do it. Constant updates on your site is good for traffic and search engines, which generates clicks on your ads.
However, don’t create a site about something that is not in demand. Just because you like to study rare deep-sea anglerfish doesn’t mean that everyone else does. If you want to maximize your profits, you will need to give information about something that the general public will be researching.
4- Do not put Google Adsense on a brand new site!
When building a new site, wait until you have completed the site, you have built inbound links, and you are getting traffic. A brand new site can leave your ads being off topic and difficult to follow.
Also, if you try to apply to Google Adsense too early when your website is brand new, you will most likely be turned away. Google wants to know that your site has enough traffic so that putting their ads on your page will be profitable to them and you. They don’t waste time on beginner or spammy sites.
5- Do not put images next to your ads!
While many people did this for years and it worked successfully, it now against Google’s policies to do so. This is considered to be ‘encouraging clicks’ which is prohibited. If you do so, you may get more clicks for a bit, but you will quickly be caught and banned from having Adsense on your page. And once you are banned, you cannot get your account back into good standing.
Here is a free additional Google Adsense tip: If you haven’t read Google’s Adsense policies, I seriously suggest doing so.
6- Place images in optimal places on your site.
Ads that are higher on the site get clicked more often, which generates more income.
7- If you want to maintain optimal profit, do not put your ads on affiliate sites.
While well-known affiliate sites may get you more clicks than your own brand new site, you cannot depend on these sites to earn a maximum profit. It can be considered as a violation of the rules and regulations of Adsense. Moreover, each of the affiliate sites charges a percentage of your earnings to be able to post on their site. So, work on your own site, promote it to generate traffic, and be patient. Having ads on your own site will be better for you in the long-run.
8- Make sure to update your site on a regular basis.
If you create a site and leave it for a few months, you may find that your traffic has dropped significantly. Therefore, your amount of clicks and pay has dropped as well.
No one wants to visit a site that has grown stagnant and has old information, so get busy generating new information for your readers!
9- Create ads that best complement your site.
The optimal sizes for ads have been researched. They are the 336×280 large rectangle, the 300×250 medium rectangle, and the 160×600 wide skyscraper.
However, don’t simply use these sizes without integrating them into your site well. You want the overall flow of your site to be pleasing to your loyal visitors, so be sure to fit the ads in a way that is visually appealing.
10- Do not stress over the latest google algorithms, or trying to beat the system!
Google constantly updates their algorithms to cut out spammers, and this unfortunately messes up the generated income for some sites. However, there is no way to currently beat this system, so do not stress if your site sees a dramatic drop suddenly. Simply continue to work hard at improving your site and keeping up with the latest Google Adsense Tips. Hopefully, you will see improvement again in your traffic.
11- Commit Google Don'ts
The first thing to avoid is any of the Google Don'ts. Cloaking, keyword stuffing, and title stacking are all ways to get banned from Google searches. They're also ways to get banned from AdSense. When you place AdSense ads on your site, your site is far more visible to Google and it's much more likely that your rule breaking will be caught.
12- Click on Your Own Ads
No matter how tempting, never ever click on your own ads. This is probably the easiest way to get your site suspended or banned. It's a form of click fraud, and Google is very good at catching this, even if you think you're hiding your tracks.
Don't let anyone who uses any computer in your home click on your ads, either. Make sure your significant others and children are aware of the rules, or you could jeopardize your standing with Google.
13- Hide Your Ads
It might be tempting to hide your ads by making them the same color as your background or camouflaging them on areas with busy background images. You do still get paid for pageviews, so invisible ads would still pay, right? Don't even try it. This violates Google's Terms of Service, and it's easy to get caught.
Don't stuff your ads far below the rest of the content, either. Clicks pay better than pageviews, so it's to your advantage to have your ads prominent. Try to make the ads look like they belong on your page.
14- Beg for Clicks
Don't hold ad-click contests, beg, or even give big hints that people should click on your ads. They can ban you if they catch you begging for clicks anywhere on the Web, including pages that are totally unrelated to your AdSense pages.
Google also forbids labeling your ads with language stronger than "sponsored links." This is really for everyone's benefit. Pages that beg for clicks are usually not great reads, and pity clicks don't help the advertisers.
Note: It's fine to have contests on your Web site that aren't related to ad clicking or other rule breaking, such as "best photo" contests.
15- Alter the Code
AdSense generates javascript code that you can copy-and-paste directly into the HTML of your Web page. If you need to change the color or size of your ads, generate new code from AdSense. Don't make changes to the code from your Web page editing program or tweak it by hand.
If you put AdSense in Blogger, Google will generate the code for you from within Blogger.
16- Use Robots to Click on Your Site
Never use any sort of automated tool to inflate your page views or click on your ads. This is click fraud of the highest order, and Google is very sophisticated at catching this. This is a trick that can easily get you banned.
Likewise, don't use human-powered schemes to pay for clicks, either. No trading clicks with other AdSense users, and no pay-for-clicking schemes. If advertisers wanted to pay people for clicking, they would have signed up for it themselves.
17- Tell People How Much You Earn Per Click
Google is very picky about how much you disclose about how AdSense works. They don't let you tell people how much you were paid per keyword, because this could jeopardize revenue from AdWords advertisers. Beware of anyone who offers to sell you this information.
18- Make Pages Specifically to Display Ads
Google says you can't make pages simply to hang ads, "whether or not the page content is relevant." Many Web sites, including About.com, make money from ads. Google itself makes most of its money from advertising. What makes the difference between ad sponsored content and content for the sake of ads?
When you develop your site, your first thought should be about creating content, not ads. Avoid writing empty sentences for the sake of generating keywords, and avoid lengthy copy-and-pastes just to make more pages. Every page you publish should have a content-driven purpose.
19- Make Content About Taboo Topics
Google has a strict list of content standards, and they don't accept AdSense on pages that are violating them. These include, among other things, sites that promote or sell:
- alcohol
- certain weapons
- firearms
- tobacco
- drugs
- designer knock-offs
This is a silly rule to violate, because AdSense is keyword generated, so it's amazingly easy for you to get caught. If you do have content that violates these rules, such as a beer-making supply store, they may be legitimate sites, but AdSense is not for you.
20- Cheat in Any Other Way
This isn't by any means a comprehensive list.
I'm sure there are many ways to game the system that Google hasn't found out about... yet. There always are. AdSense is constantly changing to find new ways to detect click fraud, and eventually you will be caught.
The best way to generate income through AdSense is to create good content that is well optimized for search engines and to promote your site through legitimate channels.
These are some tips that should help you a great deal when trying to maximize the profits from your ads. Overall, continue working to improve your websites and don’t stress! Everyone knows that Google owns the world in their own mysterious way, and trying to fight it will only end in multiple visits to a psychiatrist. So, be happy and enjoy Google’s business offering to the world!
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