If it wasn’t clear by now, Micromax really wants to beat Xiaomi at its own game. The phone maker launched the sub-brand Yu last year to emulate Xiaomi’s business model in India. The first Yu device is the Yureka, a 5.5-inch HD device costing Rs. 8,999 (the equivalent of $140) and running Cyanogen OS 11.
Now Yu is doubling down with another awkwardly-named phone, the Yuphoria. Formerly known as Project Caesar, Yuphoria will take on Xiaomi’s successful Redmi 2. We know that because Yu has taken some not very subtle jabs at Xiaomi in its Project Caesar teasers, while revealing a couple of features of the upcoming device: it will run the Lollipop-based Cyanogen OS 12 and feature a 64-bit processor and 2GB of RAM.
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